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This is a question that pops into the vast majority of guitar and bass players at some point of their journey into music playing and making, and it's one that can make us reflect about the value we give to objects.
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With the audience defined, the why and the story written down we can use these five initial questions to set the premises of the design sketches phase.
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If you are thinking about designing or outsourcing the design of a guitar, a bass, or any other product for that matter, this is the first question everyone should be asking: why?
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